Your Studio Like the Big Guys!"
Corporate Sales Strategy for the Portrait/Wedding Studio
LaDawn knows how to sell and how to get her team to sell. She speaks
her own language when it comes to sales – and that language
is profits. She will demonstrate many of her proven sales approaches
she used in all of her successful years in professional sales and
This is only the “tip
of the iceberg” for her program. Every company needs a great
set of people to help lead them to their success goals. Ms. Garber
is a great team builder. She has built teams of over twenty staff
members into a cohesive unit of sales professionals. Her teams typically
exhibit a tremendous sense of loyalty to the company and the sales
and profit goals of that company.
Even in our smaller
businesses like most photographic studios, the importance of merchandising
and marketing can never be overlooked. LaDawn comes from and extremely
successful retail management background with two very successful
corporate leaders and has distilled the best of her knowledge and
experience for this program. She will show how, in any market, for
any type of clientele, how to showcase you photographic products
and market them effectively in a small town to a major metropolitan
area. Her skills as a communicator leave her audiences enthused,
motivated, and excited.
Because of her of her
savvy and tenacious sales and marketing ability and extensive background
in retail/sales management, LaDawn has been called upon many times
over the past twenty years to share her expertise with the photographic
profession. She has acted as a frequent advisor to some of the top
professional photographers in the Midwest. She has been involved
in retail management for over twenty years.
She joined Les Wexner’s
team in the company’s formative stages when there were only
50 stores nationwide. (Mr. Wexner is the founder of the Limited,
Victoria’s Secrets, Limited Too, Abercrombie and Fitch –
now over 1000 stores worldwide.) Her role included opening the first
three stores in the Kansas City market and she consulted in the
opening and management of several other stores in the Midwest market.
LaDawn was a select member of Mr. Wexner’s elite advisory
circle in those formative years.
On a personal note -
as a mother raising three young children, she became passionately
involved in the Ohio PTA. Because of her style, energy, and creative
team building skills, she found herself in one of the top leadership
positions at the state level. Her accomplishments included energizing
and motivating many local units to reach new heights in their membership
drives. She literally “wrote the book” for new member
recruitment for the Ohio state PTA. She holds the honor of “lifetime”
membership in the PTA.
She continued as a rising
star in retailing, selling, and merchandising when she joined Pier
One Imports. During her tenure at Pier One, LaDawn raised her store’s
Sales, Productivity, and Profitability to its highest levels in
the unit’s 25-year history. She also reached one of her greatest
achievements by leading her small store in Trotwood, Ohio to the
#3 spot nationwide in Pier One’s Friends and Family promotion