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David A. Ziser Digital Newsletter Vol #7 |
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Hi Everyone, I hope your new year is off to a great start! But I hear many photographers in our industry have had their ups and downs this past year. Many photographers I have visited with were talking about how much business is down. Everyone is asking, "Where have all the weddings gone?" One answer might be the fact that many of our potential clients are now hiring the new "emerging professional". I love the term, but the reality of its implication is pretty scary. The "emerging pro", believe it or not, is "Uncle Harry and Cousin Mary!!!" Yep, the digital revolution - faster, cheaper, easier to use cameras - have turned Uncle Harry and Cousin Mary into pretty good digital photographers. I just took a phone order from a client who mentioned to me that she purchased a new Canon 20D. In her words, "You just can't take a bad picture with that camera." Pretty scary, isn't it? So, what are we to do? I believe it's still the difference that makes the difference. We need to differentiate our work from Uncle Harry and Cousin Mary, AND educate the buying public as to what those differences are. Check out the "Digital WakeUp Call" tour announcement for more info. This month I've also included a cool marketing tip that too might help. DIGITAL WAKEUP CALL 2006 - Best Seminar Series of the Year
Uncle Harry and Cousin Mary are shooting more these days and we are enjoying it less. Wedding photography is looking pretty flat and one-dimensional. Labs are decrying the rapidly declining state of quality wedding photography coming through their doors. This seminar series does something about it. Four hours of the most needed digital information for the portrait and wedding photographer ever presented. The "Digital WakeUp Call" tour does not attempt to razzle-dazzle you with complicated digital workflow solutions, PhotoShop esoterica, or frustrating new software solutions that you will never use. This tour is about making your photography better, your Photoshop experiences easier, studio inkjet printing a possibility, and solid marketing ideas that can truly transform and grow your business and your bank account. Here's a little footnote: The ideas I am going to be presenting were used extensively in my studio for all of 2005. The result: we had our best year ever, AND we were 85% booked as we rolled into 2006! This stuff works! Hit the link below to get all the info.
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email:
david@ziser.com voice: 859-341-5900 web: http://www.davidziser.com |
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David A. Ziser
Photography · 2957 Dixie Highway · Edgewood · KY ·
41017 Tele:859.341.5900
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