David A. Ziser Photography Digital Newsletter Vol #3 )
 "Friends Don't Let Friends Shoot Film" August 2004 
IN THIS ISSUE
Dear David,

I hope everyone is having a successful 2004 so far. This brand new digital world of ours has made it the most exciting time ever for many of us in our profession. It seems, personally to me at least, that our Workflow and Salesflow is changing on a weekly basis - but that is not all bad, in fact, it's darn fun. I hope the the ideas and information shared in these newsletters continue to spark your creativity, enthusiasm, and profits!

Latest News and Updates!

We had a great Digital Master Class this past Spring. About 26 fellow professionals from around the country came by for a week of eating, sleeping, and breathing DIGITAL. A special treat for me was the reunion with an acquaintance of mine from about 12 years ago. His name is Chaim Meiersdorf from Israel. In nearly all of my platform programs since our first meeting, I have shared Chaim's comments about why a jewish wedding is such a grand affair. His answer about his people living from one joyous occasion to the next crystallized for me why it was so important to do your best job on a wedding - giving more that 100% - because it is a joyous event which we have been honored to participate. The entire 5 days was an informative, delightful, fun, jam packed week for all. Please check out all the digital images from the 1st day's shoot by hitting the link below.

We have announced the Fall Master Class a few weeks ago. Mark your calendars for Ocober 4 - 8, 2004 for another great week. Some really good news for all past Master Class participants is the fact that you will receive $100 off the $495 price - what a great way to check back in with the lastest greatest techno info at the best price ever for a full week that is a wonderful learning experience and a lot of fun. Call Susan at 800.292.2994 to reserve your seat.

P. S. Don't forget - we have a Wine and Cheese Party Tuesday evening and Dinner on me on Thursday. See you there. ---David

Spring 2004 Seminar Images - Enjoy!

WPPI 2004- Revisited
A terrific convention as always - great programs, great trade show, great energy! - The biggest surprise for me was the fact that there were over 30 wedding album vendors at the show. Whew! - it had to feel like a wedding show does to us wedding photographers. In any event, the tremendous amount of album options is wonderful for us photographers.

The other big surprise to me was the LARGE number of vendors selling the PhotoShop page template ollections for the wedding photographer. Then there was the other contingent selling the album design software doing the same thing. The main problem for most of these software solutions was the fact that they were tied to album manufacturers and/or very expensive. But the products were somewhat interesting and in some cases, very interesting, but in ONE case - UNBELIEVABLE! The product was LUMAPIX::FOTOFUSION - nothing comes near these guys! Check out the next article.

And on a personal note - WPPI just invited me to be part of their 2005 - 25th Anniversery Convention. Look for details in upcoming issues of Rangefinder Magazine.

Rocket Powered Album Design!
Fotofusion by LumaPix - This is the most unbelievable software I have ever seen. If you love "Digital", but HATE compositing those album pages in PhotoShop then you must check out this software. We use it exclusively in our studio for ALL album design and portfolio layout. FotoFusion lets you create a collage in 5 minutes as opposed to 25 minutes in PhotoShop. There is simply no better software or faster way on the planet that lets you create album page collages easily, effortlessly, and instantly, post these collages to your web site, and email them to your clients and vendor friends.

We had a problem in March as to how we were going to get all of digitally composited albums out the door. We simply had too many in the pipeline and too little time. I STOPPED the presses here at the studio, took two days to train the staff on FotoFusion's use, and we were completely caught up in 6 weeks. Now we can design a complete album in about 5 hours total. The results are outstanding and the resulting JPEGS are beautiful.

We've been working with FotoFusion now for 5 months and it's feature set continues to amaze us as we find even more features and shortcuts. Here at the studio we have designed over 80 templates, textures, presets to make the program even faster. Anyone interested in these items needs to check out our new Digital Resource Kit at www.davidziser.com.

FotoFusion Sample Slide Show
Take a peek at a sampling of some of our FotoFusion pages. It only took a few minutes for each one. At the Fall Master Class October 4-8, 2004 I will be showing how to get the most out of the program and showing many of its advanced features.

 

View FotoFusion Sample Slide Show »

David's New Digital Videos!
DVD 1: SHOOTING DIGITAL at the SPEED of LIGHT Shooting Digital is about the most exciting thing that has hit our profession. This DVD will speed you throughout the entire digital learning curve. You will be up to speed in record time producing some of your most exciting images. Here what's covered - Camera Options, Best Lens Choices, Beautiful Lighting, Optimum Exposure, Gorgeous Portraits, Dramatic Pictorials, Exciting Composition, and Reception Coverage.

DVD 2: COMPLETE DIGITAL WORKFLOW AND SALESFLOW OK, You have taken the images - now how can you get the most out of them. This DVD is the "fast track" to kick your sales into gear, create unbelievable products for your clients, and produce the most exciting digital output ever! Digital Workflow, Super Salesflow, Profit Building Techniques, Image Presentations, Great Sales Add-ons, FAST Album Composites, Easy Color Management, and Archival Digital Output.

These two DVD's are part of David's brand new Digital Resource Kit. The Kit contains FotoFusion by LumaPix, and a 45 minute video to get you up and running with LumaPix; Memories on TV along with a 45 minute instructional video for that program as well; David's Digital Dashboard of PhotoShop Actions that we use daily in our studio - along with another 45 minute instructional video; and many more cool items. Check it out.

NAPP - Round #2
I had a wonderful opportunity to visit for the first time the National Association of PhotoShop Professionals' awesome convention in the Spring. Boy, you talk about eating, sleeping , breathing PhotoShop for 4 days - it was mind boggling. It was definitely "fried brain city" for those four days, but WHEW! what a blast if you like PhotoShop.

I went with my buddy, Kent Smith, from Columbus OH. - Kent, with his wife Sarah, run about the best and most successful Senior/Family portrait studios in the country. We are both kind of techie geeks and love the PhotoShop stuff. He covered one half of the programs, I covered the other half. We compared notes at the end of the day, caught our breath and did the same thing for next three days.

The cool thing about the show is that even if you can't make all the programs you want to attend, they give you a 700+ page book of all the programming - WOW, what a great reference book! This show happens on the west coast in early Spring and in Florida in early Fall. Check out their website for more details on the September Show.

Save $100 or Save $50
This is really a special invitation to all fellow professionals who have enjoyed my videos and seminars in years past. If you would like to attend the Fall 2004 Digital Master Class, we are offering $100 off the price of the class to all previous participants. That makes the price of the class only $395 - It doesn't get any better than that!!

Now the good news for anyone that has ever purchased a Digital Resource Kit or ProShots Resource Kit over the past several years - we are offering $50 off the Fall Master Class - a pretty darn good deal! The best offer is the that applies. Give Susan a call to reserve your space. She can be reached at 800.292.2994 Hope to see you there! --David

Check it out! »

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