David's Digital Newsletter

David A. Ziser Digital Newsletter Vol #11 )
 "Friends Don't Let Friends Shoot Film" JUNE 2007 
IN THIS ISSUE
  • Canon's New Mark III - WOW!!!
  • Who Says You Need Native Sync speed?
  • Scott Kelby Raves About David's Digital WakeUp Call DVD-set!
  • Photoshop Tutorial - Quick Vignette
  • Marketing Tip - Get your foot in the door after the phone call.
  • Fall 2007 Master Class - Just got Better
  • And It's Not Even Digital!

  • Hi Everyone,

    WOW! What a busy month May was. We started out the month with our weeklong Digital Master Class here in Cincinnati - again a great group of photographers attending and we got some wonderful images. We followed up the class with a big wedding on the weekend and a 1st Communion on that Sunday - Whew! A 3-day Bat Mitzvah coverage, a few Senior sessions, and another weeklong Master Class in Breckenridge, CO - at 9600 feet - and that's with your feet on the ground - rounded out the month. Thankfully we had the long Memorial Day weekend off for a little R&R.

    Check out both sets of Master Class images with the link below for some cool stuff! By the way, we missed the May newsletter because of a super busy month, so look for a 2nd newsletter at the end of this month.

    Canon's New Mark III - WOW!!!

    What was the highlight of the Spring Master Class - shooting with the new Canon Mark III. I invited Mary Mannix, our regional Canon representative to come by and show the class some of the new Canon "goodies." The Mark III "right off the presses" was a big hit with the class.

    The hottest new feature - not even discussed much on the Internet photo sites yet - is the "Highlight tone priority" feature. What's that you say - only the best thing since "P for Professional" for us JPEG wedding shooters. Here is the scoop - under C.FnII:3 of your custom functions - set to "Enable" Highlight tone priority. You have now extended the dynamic range of your JPEGS - read this as meaning less chance of "blowing out the whites." Check out the before and after images here. The left image is about a stop overexposed, but by enabling Highlight tone priority, the resulting image on the right was saved!

    Should I even mention that I showed the class an image taken at ISO 12800!!! - that's right, a 5 digit ISO WOW! - and it looked good! More on that next time around.

    David's Master Class images and info

     

    Who Says You Need Native Sync speed?
    Every camera has a different "native" sync speed these days - Nikon D2X - 1/250 sec; Canon 30D - 1/250 sec; Canon 5D - 1/200 sec; Canon Mark III - 1/300 sec; Fuji S-5 - 1/250 sec. Has anyone ever longed for the good old Hasselblad days when we had a nice fast 1/500 sec. sync speed? Well, help is on the way. Just because the camera's manual states a native flash sync speed - who says we have to set our camera to that setting. We always should ask ourselves the question - "What happens if - ?" What happens if we set it to a higher setting to say 1/400 sec. on a Canon 30D (with native sync speed of 1/250sec.)

    I know what you are thinking - the bottom half of the image will be all black because no flash reached that part of the sensor. AHH! Partially true - no flash reached that part of the sensor, but the remaining ambient light did! Therefore, the bottom part of the image will look slightly vignetted - and that's not a bad thing. Check out the accompanying image - looks pretty good, doesn't it? I used a Quantum T5d flash head with a FreeWire FW7Q radio receiver attached. This was all powered with Quantum's 2x2 power pack. The flash was triggered with a Quantum FreeWire FW9T attached to the hot shoe of my Canon 30D. We have a very nice directional light on our subject and the gentle light fall off down her gown helps in keeping viewer's attention on her face.

    Check out your own camera's flash sync area by using a non-dedicated flash like the Quantum, pointing at a white wall, and fire away at different shutter speeds above the native sync speed of your camera. Now all you need to do is keep your subject in the flash sync part of the viewfinder. Here is another piece of almost useful information. Some cameras, like the old Nikon D70 have an electronic, not mechanical shutter, and that means you can sync full frame at over 1/1000 sec. Give it a try - it's kind of fun to get the more dramatic result.

     

    Scott Kelby Raves About David's Digital WakeUp Call DVD-set!
    Here is what Scott said about our Digital WakeUp Call DVD recently on his blog and Episode 82 of Photoshop TV:

    "While on the treadmill on Monday, I got to watch the first 45 minutes of famed wedding photographer David Ziser's "Digital Wakeup Call" DVD, and it just blew me away. If you're a professional wedding photographer, it's like having David standing there stuffing money in your pockets, because it's packed with so much practical advice on how to be competitive in this market where cameras have gotten so good, and so inexpensive, that everyone thinks they're a pro wedding shooter.

    It's a real eye-opener, and he shares lots of real world advice, sales strategies, and how to make your work stand out from the crowd. He was just getting into lighting patterns and stuff like that. That was just this first section, for wedding photographers it would be worth 10 times the price (by the way, it's a 4 1/2 hr. DVD for only $69. I think he WAY underpriced it). Way to go David, for sharing all that you've learned, and for working to help the entire pro wedding photography industry."

    Thanks, Scott for the great endorsement. We only have a few copies left, so please check out the link below for more info and to order. Also, be sure to check out www.photoshopuser.com and www.photoshoptv.com for almost endless tutorials, info, and videos on Photoshop. The NAPP association is the best!!!

    David' Digital WakeUp Call DVD Set »

     

    Photoshop Tutorial - Quick Vignette
    This was one of the first things I learned to do in Photoshop. It's just a simple and easy way to add a bit more attention to your subject in the image. We photographers have been using vignetters for years on our film cameras. It is a great image enhancement technique. Digital makes it easy to do the same thing, but the technique has fallen by the wayside. Let's take a peek at simplicity itself.

    Please remember, if the lesson hesitates, just hit pause button, give it a few minutes to catch up, and then hit play again. Check out the tutorial to see how easy it is, and what a nice result it gives - Enjoy!

    Please feel free to drop me a note with any problem images you may have or any requests and we may feature them in one of our tutorials.

     

    Click here to play tutorial - Easy Vignetting in Photoshop »

     

    Marketing Tip - Get your foot in the door after the phone call.
    How do we respond to a phone inquiry for any of our photographic services? Many of us will simply give the "spiel" over the phone and hope they eventually call back. Others may send the ubiquitous studio brochure out to the prospect and hope for the call back. Has anyone noticed that there are a lot more "shooters" out there these days - folks, that means a lot more competition - and that means all of us divvying up the same size "pie" into much smaller pieces. We have got to be more creative, more responsive, and more pro-active in reaching, booking, and selling the prospective client.

    Here is a quick idea - as you are finishing with the prospect's phone call, ask for their e-mail address (as well as the groom and parents, if possible.) In our case, we offer to send the bride a collection of images created in our LumaPix:FotoFusion software that represents not only our work, but also reflects some of the bride's other plans as well - venue, flowers, cake, etc. The cool thing here, is that we've got our foot in the door right away. Of course, we send out our "information packet" as well - but the first and fastest impression is best. When it lands, the bride will share it with her family, friends, and vendors as well - all propagating with our branding attached.

    So create a series of collage images - LumaPix:FotoFusion makes it so easy - and add your branding, of course. Be sure that your collages represent several reception venues, churches, florists, caterers, bridal consultants as well and have them ready for the next phone call. By the way, include a Bcc in your email, to your "vendor buddies". That way, they can see you are recommending them too and that's good for business as well.

     

    Click here for more info on LumaPix:Fotosion »

     

    Fall 2007 Master Class - Just got Better
    We just set the date for the Fall 2007 Digital Master Class - September 24 - 28, 2007. Great photography is always part of the class, but this year our Fall Class is going to offer a brand new revamped Photoshop CS3 segment showing how the new CS3 features can best be used to enhance the wedding/portrait photographer workflow efficiencies - lots of new tips and tricks here.

    Secondly, we will be showing how Lightroom can be a big part of the wedding and portrait workflow - making the whole process much less laborious and eminently more rewarding. Digital album design is also revised and updated for the fall class.

    Each participant receives the Master Class Handbook containing over 100 pages of the week's entire presentation, all the images David shoots for the week, and best of all - our Wine and Cheese Party on Monday and the "All-Out" gourmet cookout on Thursday.

    Remember too, if you are a past student, your tuition is reduced by $100, as is the tuition for the 2nd person from the same studio. Please check out the link below for all the info. We hope to see you there.

    Fall 2007 Master Class info »

     

    And It's Not Even Digital!
    Did you hear that the oldest camera was auctioned for almost $ 800,000? Yep, an 1839 daguerreotype camera, ancestor of modern photography, was recently sold at auction in Vienna for nearly $800,000 making it the world's oldest and most expensive commercial photographic apparatus. Heck, maybe a lot of us have sold our Hasselblad cameras way to soon - we should have waited until the year 2175.

    See you next time! David

     

    Quick Links...

     
  • David's Fall 2007 Digital Master Class
     
  • National Association of Photoshop Professionals
     
  • Photoshop Easy Vignette Tutorial

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  • Photoshop TV
     
  • Canon Mark III
     
  • Imaging Workshops of Colorado Imaging Workshops of Colorado
  • Previous Newsletters
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